A shout out to Barnes & Noble

B&N, you should allow your customers to buy online and pick up in your stores. I love the experience in your stores and, the prices and choices on your site. Putting the two together you can reduce your shipping costs, generate more traffic for your stores, improve my experience and help you beat the crap out of Amazon.
I am sure you know this already but I am writing this post as one more voice pushing you forward.